Clik here to view.
Four lessons Boaty McBoatface can teach us about online campaigns
The saga of Boaty McBoatface has gripped the world for several weeks now and few could have failed to have missed it. It’s a tale of internet silliness butting heads with serious institutions amid a...
View ArticleClik here to view.
How social media sparks relationships and content
In our interview for “Blogging About Sensitive Topics,” Victoria Tomlinson of Northern Lights PR noted that “people don’t create relationships with faceless corporates; they do with a named and...
View ArticleClik here to view.
Which Twitter features are really useful?
Now and again you come across a listicle that has really great content and new learning – and reinforces the things you are doing. John Brandon’s 22 Twitter Power User Features to Give You a Social...
View ArticleClik here to view.
Six things Donald Trump teaches business about social media
It started as a joke. A strange, orange, media-hungry, shouty-person with a dead hamster on his head announced a hair-brained bid to run for president and instantly set about upsetting just about...
View ArticleClik here to view.
8 things Kim Kardashian teaches us about staying safe on social media
Kim Kardashian is famous for attempting to “break the internet” with a barrage of risqué images and by laying her life bare through social media and the hit show Keeping Up With The Kardashians....
View ArticleClik here to view.
How do you evaluate Christmas TV ads – warm glow or hard sales?
Last week my daughter emailed me with a link and message saying ‘cutest ad ever’. It was! It was the Heathrow Airport teddies Christmas ad (click on the link below and you might need a hankie)....
View ArticleClik here to view.
Ten questions every board should be asking about social media
This week I was asked by RSM in Leeds to speak on digital transformation for charity leaders. It’s always hard to know how to explain strategic social media to people who don’t understand it. What...
View ArticleClik here to view.
12 social media and digital trends for business in 2017
Last year I made a series of social media predictions for 2016 and, somewhat surprisingly, I was right! So, here I go again, aiming to predict the social media and digital trends businesses should be...
View ArticleClik here to view.
Reaching Your Career Goals in 2017
This blog first appeared on PRiME, an online magazine for women in their prime and looks at Reaching Your Career Goals in 2017. Are you someone who sets your new career goals as Auld Lang Syne...
View ArticleClik here to view.
3 amazing ways to generate B2B sales leads with social media
Most business development sales teams now understand LinkedIn as a tool to connect with target clients – even if they are using it at a fairly basic level. But have they linked their sales campaign...
View Article
